Marico launches mustard hair oil brand Nihar

With the launch of its hair oil, Marico eyes to tap the unorganized loose mustard oil in the northern and eastern region of the country
Marico

Popular FMCG company, Marico, has recently launched a branded Mustard hair oil named Nihar Shanti Sarso Kesh Tel. With the launch of its hair oil, Marico eyes to tap the unorganized loose mustard oil in the northern and eastern region of the country.
The brand targets the rural audience, which has limited means of living.
Commenting on the same, Anuradha Aggrarwal, Chief Marketing Officer, Marico, says, “Nihar Naturals Shanti Sarson Kesh Tel is value-added mustard based hair oil, which offers the goodness of mustard without its stickiness.”
The advertising captures a mother's dilemma of wanting nourishment for her daughter's hair and her concern towards satisfying her daughter's desire for non-stickiness. We are delighted to have Vidya Balan driving the brand's core values of being progressive, independent and empowered,” she added.

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