One of India’s leading coupon website, CouponDunia has recently announced its tie-up with several retail market leaders from various segments including grocery, homecare and personal care. The coupon website is all set to launch its 4th edition of offline FMCG discount coupon session.
The Mumbai-headquartered firms believes that the coupon usage is likely to more than double in various metro cities such as Delhi, Mumbai and Bengaluru. The company foresees large scale activities considering brands like Amul, Heinz, Mother’s Recipe, Cornitos, RB (Reckitt Benckiser) India, Unilever, P&G etc. have joined the couponing movement. Also the firm has roped in some of India’s largest food and grocery supermarket chains like Big Bazaar, HyperCity, Reliance Fresh; Mart and Super.
Commenting on the same, Sameer Parwani, Founder & CEO, CouponDunia said, “For the first time in India, a couponing player has stepped up as the online-to-offline convergence point between A-List brands and top retailers to curate additional discounts for the masses. In India, consumers are still getting acquainted with couponing; however, with our constant efforts, we hope to inculcate couponing as a shopping habit in every household thus helping them to increase savings.”
After a successful launch of offline FMCG coupons over the past few months, this year CouponDunia in its fourth edition will collaborate with 40 plus brands in categories of food & beverage, personal care and home care, etc.
“Supermarket shopping is a monthly ‘brandswayamvar’. Deal coupons - proven globally, is another way by which brands can attract customer's attention, so we are excited to partner with CouponDunia,” Damodar Mall, CEO, Reliance Retail Ltd. (Grocery Retail)
Speaking on the partnership, Mother Recipe’s P. Rajan MATHEWS, V.P -Sales & Marketing, Desai Brothers Ltd - Food Division said, “FMCG couponing in India is an innovative concept, and brands across the globe have benefited from this strategy in expanding its consumer base. We believe that couponing is a win-win for both Indian consumers and FMCG brands, as consumers save money on their monthly spend and brands are able to boost customer happiness and shopper loyalty. We are pleased to partner with CouponDunia, as they have done a commendable job in spearheading the couponing movement and make it successful in the Indian consumer market.”
Previous editions of this activation recorded 100 % growth in redemption wherein product categories such as food & beverages, personal care etc performed extremely well. These numbers are a sure indicator user’s acceptance towards offline couponing and a possible change in trend towards supermarket shopping.