Big Bazaar (Future Group), India’s retail giant has partnered with the top brands - Nivea, Prestige, Milton, Unicharm (Mamy Poko Pants),K, Paper Boat, 3m, MTR, Rasna and Delmonte for ‘Maha Bachat’ sale. This partnership will be in the form of a campaign ‘Hum Taiyaar Hain’ which will feature the CEOs and MDs of the respective brands communicating to the audience. The motive behind the campaign is to mark the efforts of the brand partners who invested an equal amount of enthusiasm and dedication to make the sale possible. The sale will be held from the 13th till 17th of August 2016 across all Big Bazaar stores in India.
The ‘Hum Taiyaar Hain’ campaign will principally revolve around the CEOs and MDs making it loud and clear to the customers on how they’re well in advance prepared for the upcoming ‘Maha Bachat’ sale. Different print and other advertorials will showcase the brand heads giving out the message of the campaign. The sale will offer heavy discounts on over 300 brands across all cities.
Speaking about the move, Big Bazaar’s spokesperson said, “Maha Bachat which is in its 11th year, offers incredible discounts on every product and every brand, is an unparalleled opportunity for customers to save on everything they buy. A sale of such incredible proportion is impossible without our partners just like us, they too prepare for it months in advance and work towards the success of ‘Maha Bachat’ every year.”