Driven by their mission towards providing quality lifestyle and peace of mind, Ajnara group of companies have stepped foot into retail operations with it’s one-of-a-kind supermarket, All-in, a 360-degree grocery store.
The first store in this chain has been launched at Ajnara Daffodils, Sector 137 along the expressway in an area of 2,500 sqft. The group further has plans to increase the number of stores to 15 in various other locations in Noida and Delhi-NCR in this financial year.
The deals that would run at the stores would be completely dependent on the buying pattern of shoppers rather than profit motives. Home delivery would also be available to the buyers within a range of 3-5 Kms and people can also claim shop-and-drop facilities. The store will have products across all categories like frozen foods, milk and dairy products, organic foods, ready-to-eat foods along with personal and babycare products. Separately, the group claims to introduce selling through eCommerce and the launch of a mobile application, allowing All-in to cater to a bigger audience.
Speaking about the store launch, Nikhil Gupta, Director, Ajnara said, “All-in focuses on providing better living solutions to people. How do we ensure that? For this, we have kept a wide range of healthy products, pricing is very competitive with great offers. The store ambience has been designed keeping free movement and easy shopping. These services are going to be world class with home delivery and shop-and-drop. Under organised retail, in addition to the needs of the customers, various other aspects play a major role like understanding the buying behaviour of the customer, improving on the customer service through proper training and development of the support staff, cutting down on the checkout time and ensuring that proper hygiene is always maintained. This is what we have brought through All-in.”
Lalit Narain, Retail Head of All-in brand remarked that the group’s target is to provide convenience to families living within the society and other neighboring societies. “We want our customers to be ascertive while shopping and can save time from daily needs buying and spend time with their families.We strive for families to find everything for their needs at our retail store. We plan to offer more than 4000 SKUs of product merchandise so that the customers can get everything for their reenacting needs at the store. Most importantly, we have worked with each vendor and sourced imported merchandise like juices, pasta, olive oil and organic pulses, spices and a range of products to ensure that our customers feel privileged to buy world-class products from All-in,” he added.