PepsiCo determined to turn healthy by 2017

PepsiCo has taken initiatives to make the product more appealing for Indian taste palette and low cost to fit in Indian family's budget.
Beverages

PepsiCo India, one of the major beverages and snacks companies is going to launch up to five products by next year, mainly focusing on delivering more healthy products.

As reported by PTI, Deepika Warrier, PepsiCo India, VP-Nutrition Category, said, "We are moving as an organisation towards creating a healthier portfolio... we have been working on developing products after understanding the local food palette and need for whole grains and nutrition in the Indian diet."

She confirmed that the company is looking forward to launch 4-5 new products by the end of 2016 or the beginning of 2017.

She added, "We believe in offering a range of choices to our customers... Clearly there is a ready category momentum (for nutrition backed products)... We have seen that nutrition backed products are growing much faster.. We need to tap that momentum."

Recently appointed Chef Vikas Khanna, who is also the brand ambassador of PepsiCo India, and the company together has launched two new flavors of oats, which are Chaat style and Curry Magic.

It already has nutrition division such as Quaker, Tropicana and Gatorade.

Briefing about the benefits of oats, Warrier said, "The oats category has now reached a certain scale in the country but penetration levels are still low. Oats is the fastest growing cereal sub-segment and is really under-penetrated and there is a huge opportunity to grow."

She also explained that the company is taking steps to grow the segment. It has taken initiatives to make the product more appealing for Indian taste palette and low cost to fit in Indian family's budget.

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