DUBAI: Gurgaon based Zomato has announced the launch of the Cashless feature on its mobile app in an exclusive partnership with Emirates NBD.
The Zomato Cashless feature will be available to anyone using the Zomato iOS app in Dubai, and can be used at over 120 participating restaurant outlets. It will soon be rolled out on the other smartphone platforms.
The feature will provide customers an option to settle their bill at participating restaurants using the Zomato app rather than paying with cash or physically swiping their cards at the restaurants.
The final bill amount is sent directly to the app on the diner's smartphone and the payment is automatically deducted from the registered card, the company said.
'Credit card usage is extremely strong in Dubai which makes it the perfect market to launch a consumer feature as powerful as Cashless. We will be taking Cashless to more markets in the very near future,' Pankaj Chaddah, Co-Founder and COO of Zomato said.
Diners paying with Cashless will enjoy a 10% discount on their first transaction. The first 500 Emirates NBD Credit Cardholders who pay using Cashless at participating restaurants will also get up to AED 100 in cashback.
Subsequently, Emirates NBD Credit Cardholders enjoy a 10% cashback until the end of February 2015 on each Zomato Cashless transaction, Zomato said in a statement.
'The incentives offered through this partnership are in keeping with the bank's commitment to offer unparalleled privileges through our highly successful Bon Appetit dining programme. We are confident that this attractive offer will be an excellent value addition to our customers in terms of dining experience, whilst reaping great savings and other benefits,' Suvo Sarkar, General Manager - Retail Banking and Wealth Management, Emirates NBD, said.
'Our cashless payments system will store users' credit card in a legally authorized secure vault and allow them to pay at restaurants using the Zomato app. The app will provide the restaurant with access to this payment facility without the restaurant needing to use a card-reader machine,' Rohin Thampi, CEO Zomato UAE, said.
According to reports, the company is planning to launch this feature even in India. However, regulatory provisions may not allow this feature as RBI guidelines mandate two-step authentication process on card transactions.