Godrej Interio plans to strengthen its North India presence

Godrej Interio is looking keen on strengthening its presence in the Northern region of the country. The furniture giant has recently launched its new flagship retail outlet in the plush neighbourhood of Kirti Nagar in New Delhi.
Godrej Interio

One of India's leading and well-known furniture solutions brands, Godrej Interio is looking keen on strengthening its presence in the Northern region of the country. The furniture giant has recently launched its new flagship retail outlet in the plush neighbourhood of Kirti Nagar in New Delhi. The store is spread across a magnificient15,000 sq.ft, and promises to be a paradise for every consumer that desires to transform his home with the most premium and latest trends and designs.
Part of a conglomerate that believes in Design thinking as a strategy for innovation, Godrej Interio believes in a human centred approach which allows them to develop products and processes from a user point of view and offer benchmarking consumer experiences. The furniture solutions brand understands the user needs, challenges and thereafter offer solutions that ultimately lead to the development of their products that cater to basic human needs and aspirations. Given this philosophy, Godrej Interio aims at creating interiors ecosystems and experiences.
Based on consumer insights and market trends in North India, Godrej Interio has developed products that are modular, flexible, helps consumers manage space but yet stylish and apt for the modern Indian homes. Truly a consumer’s delight the store will not only house products but also assist its consumers in visualizing their dream home. A team of ace home stylists and designers present at the store will encourage the consumers to unleash their latent design skills and guide them with inspirational and functional home furnishing solutions that are in tune with the latest trends.
Commenting on the launch, Mr. Anil Mathur, COO, Godrej Interio told Retailer Media, “Godrej Interio has always believed in making homes brighter by bringing in better designs which are aesthetic and functional at the same time. We understand that customers require contemporary, multi utility products with a good recall value and that’s what we offer to them. The northern market is important for us because more and more people from this region are involving themselves more with the design of their homes adding a personal touch to it, and we are here to help them build their dream home. We are aiming to open 22 more stores in the Northern market in the next 12 calendar months.”

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