ISHANYA,lifestyle destination for home dcor and interiors, today launched the smartest concept and biggest marketplace for home dcor and gifting The HomeSukh...
ISHANYA,lifestyle destination for home décor and interiors, today launched the smartest concept and biggest marketplace for home décor and gifting ‘The HomeSukh’ – A concept by Housl!fe. Spread over 20,000 square feet and two levels, The HomeSukh boasts of an impressive line- up of 30 curated brands offering an array of nearly 10,000 products ranging from artifacts, décor lighting, furnishings, other accessories and gifting items.
Speaking on the occasion, Mahesh M, CEO, ISHANYA said, “The HomeSukh is not just another brand; it is a concept which brings to life the adage of little things…Big Joys! It is the one stop destination to address a homemaker’s desire of keeping her home vibrant, lively and adaptable for different reasons and occasions. We are excited to live up to our vision of revolutionizing the concept of destination shopping and experiential retail. With rising incomes, increasing purchasing power, brand consciousness, evolving consumer preferences and growing urbanization, we believe that we have tremendous potential in Pune.”
ISHANYA as a brand has been evolving to create unique consumer experiences and is currently reinventing itself as India’s First True Lifestyle Centre - a family destination with the most comprehensive home lifestyle, food and entertainment offerings. Over the years, the brand has created a strong foothold in the physical retail scope through its distinctive concept and loyal clientele. This is reiterated by the fact that the brand has posted steady progress in the last couple of years with a 20% percent increase in quality footfalls.
While Housl!fe offers a plethora of solutions for home furnishing which traditionally involve rational decision making, The HomeSukh, featuring a unique Verandah concept, brings together an array of home décor items, curios, carpets to rugs, wall art, figurines to décor lighting, bags to souvenirs, gifting accessories to satisfy the ever-evolving interior styling needs. It is for the first in India, that manufacturers and artisans have been brought together on such a large scale.
Elaborating on the overall home retail scenario and ISHANYA’s growth strategy, Mr. Mahesh M added, “Home retail in India today is at an interesting inflection point. Formats will get redefined and models reworked. Border less retail will become the name of the game. We intend to leverage our eight year education in becoming a bridge between the various channels. We are investing in creating experiential and exciting retail environments. We intend to raise the bar, by creating a 'surround experience' with a unique service scape, providing innovative business models, playing the role of retail enablers and incubating young passionate brands to build a differentiated business model which can be sustainable in the long run.”
Apart from The HomeSukh, ISHANYA will now house an interesting array of popular home and interiors and fine dining brands like 11 east street cafe, Mezzanine at PubTown and Sheetal Arch & banquets with the iconic blueFROG completing a fantastic first year recently & Pump Room all set to pump its state of the art brewery shortly, Ishanya now offers a delectable range of cuisines for the food connoisseurs.
About Indian home retail industry
As per a market study by research firm Technopak, “The Indian Home Décor market, which stood at $13 billion in 2010, will now touch $20 billion by 2015. Rapid urbanization and growing consumption, rising middle class incomes, growth in organized retail, increased investment in housing projects and changing demographic profile among others is changing the way Indian people do up their homes, this has fuelled the interior decor industry, which provides everything – from design services to even customizing interiors according to personal choices – all in an effort to create stylish and trendy homes.
According to “India Furniture Market Forecast & Opportunities, 2019”, the country’s furniture market is projected to grow at a CAGR of around 26% during 2014-19. Western region is expected to be the highest revenue contributor in India furniture market, followed by southern region due to the presence of large number of industrial hubs and upcoming infrastructure developments in these regions. Over the next five years, the Indian furniture market is expected to witness increasing consolidation due to growing entry of international companies as a result of the government’s 100% FDI approval into the country’s furniture industry.
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