Online furniture and home decor startup Pepperfry recently launched its experience store, Studio Pepperfry, in Hyderabad.
Apart from having its first store in Hyderabad, Pepperfry has eighth such stores in Mumbai, Bengaluru and other cities.
Studio Pepperfry has a curated range of furniture from its online counterpart to give customers an experience of the kind of quality and finish they could expect from their online Pepperfry purchase. The studio also serves as a design inspiration, has interior design consultants to gauge what the customers are looking for and guide them accordingly.
Ashish Shah, co-founder and COO of Pepperfry said that the brand has opened the studio for customers to familiarize themselves with the furniture range and get an idea of various finishes and types of furniture available on Pepperfry. The studios are not sales point, but are customer interaction points.
The company plans to open 10 more studios across key metros in the country by the end of 2016.