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Marketing

Marketing is the indispensible vehicle for promoting the brand, increase brand visibility and enhancing brand recall. To survive in this cut throat competition, retailers are implementing various marketing strategies. This section deals with such topics.

Showing 1 - 15 Articles out of 138

General trade is vital for the success of manufacturers and the trade network ecosystem. Due to all the hype around e-commerce, it’s easy to forget that general trade is the backbone of our economy and it is here to stay for decades to come. However, it is failing to perform as desired due to varied problems and challenges. The

BY Guest author  |  Nov 14, 2018  |  comments ( 0 )  | 

Digital disrupters are finding ways to serve unmet customer demands through the ways, which were unheard of. They’re creating disjointed buyer journeys that are hard to stay ahead of, riddling the total customer experience with infinite touchpoints and removing barriers to entry. According to a study by Harvard Business Review,

BY Guest author  |  Nov 13, 2018  |  comments ( 0 )  | 

Small retailers and kiranasform the backbone of Indian consumption with a 98% share in the entire grocery retail business – there are about 12 million of them dominating the segment. There are some practical reasons for the success of these models. First, they are easily accessible and can be found on every street corner. Second,

BY Guest author  |  Nov 01, 2018  |  comments ( 0 )  | 

Science and sales were never two distant worlds and industry experts will vouch for this fact. With technology taking a shift to higher gears, which meant a more paced-up evolution, even the sales industry didn’t lag behind and caught up with its modern-day avatar. Looking at the retail domain of sales, which had traditionally

BY Guest author  |  Oct 29, 2018  |  comments ( 0 )  | 

A few years back, experts predicted that brick-and-mortar is on its last leg. Contrastingly, retail is entering an entirely new era now. Online players such as Amazon, Alibaba.com, Lenskart, and Nykaa have started investing in brick-and-mortar stores; offline stores like Max Fashion, D-Mart, Chaayos and Shoppers Stop have made their

BY Indian Retailer Bureau  |  Sep 27, 2018  |  comments ( 0 )  | 

While apparel brand Lifestyle’s ‘Life is Good’brand donates 10% of its net profits to Life is Good Kids Foundation, Everlane promotes ‘radical transparency’ as a core business value by openly sharing details about product labour costs, water recycling efforts and so on. Further, luxury soap maker Lush, in

BY Shwetha Satyanarayan  |  Sep 04, 2018  |  comments ( 0 )  | 

According to new research from SAP,more than half (56%) of Indian shoppers ditch their online shopping carts sometimesor all the time. The SAP Consumer Propensity Study focusing on online shopping behaviour found that this isbecause they use online shopping carts to compare prices of similar products with no intention to purchase

BY Indian Retailer Bureau  |  Aug 28, 2018  |  comments ( 0 )  | 

Customers seek delightful experiences from brands today. They want to feel recognized and valued, which a traditional loyalty program based around promotions, monetary rewards, and savings cannot achieve. This calls for brands to start thinking about loyalty in the context of changing expectations of the consumers today and broaden the

BY Guest author  |  Aug 27, 2018  |  comments ( 0 )  | 

According to McKinsey’s The state of Fashion 2018 report, proliferation of digital channels and raised expectations on experience are the top two trends for fashion retail. Customers expect brands to engage with them in a consistent fashion and tune their engagement in real-time based on current context. What does this mean for

BY Guest author  |  Aug 07, 2018  |  comments ( 0 )  | 

‘Returns’ are inevitable in e-commerce. As per industry data, the return rates follows between 30 to 40% of the merchandise that have been purchased online. However, in the case of fashion and lifestyle the returns could be even higher. Though, there could be many reasons for ‘returns’ but the most common reason

BY Shipra Srivastava  |  Jul 31, 2018  |  comments ( 0 )  | 

Experiential retail is just not about splurging on fancy gadget and deck up the store. This might help a bit, but what really creates a difference is personalized shopping experience and provide an unparalleled retail experience for your customer. Following are few case studies demonstrating evolution of retail stores which can

BY Shipra Srivastava  |  Jul 10, 2018  |  comments ( 0 )  | 

‘Customer’ is the prime focus for any CEO; however, the challenge lies in imparting new experiences everytime. Moreover, customers’ expectations are continuously resetting may be by competitors or themselves. Retail worldwide is going through a radical change and we are witnessing the dawn of new technologies such as

BY Shipra Srivastava  |  Jul 04, 2018  |  comments ( 0 )  | 

From assisting you with your make up to choosing the right size and colour of an apparel, Chat Bots are the new personal assistants millennials depend on. With mostly shopping shifting from malls to mobiles, Chat Bots are replacing sales executives and doing much more. They are convenient, personalized and enhance shopping experiences,

BY Shwetha Satyanarayan  |  Jun 29, 2018  |  comments ( 0 )  | 

Customer perception is key in branding. You can work hard to make your brand appear a certain way to the world, but if customers aren’t buying it, none of your branding efforts matter.    

BY Shipra Srivastava  |  Jun 29, 2018  |  comments ( 0 )  | 

Digital influencers are the new breed of marketers who have brought 360 degree shift in traditional approach adopted by brands when it comes to brand promotion. Purchasing decision of customers is influenced by many factors; accordingly brands decide on their marketing strategy. With changing time the mode of marketing is also

BY Shipra Srivastava  |  Jun 27, 2018  |  comments ( 0 )  |