Marketing is the indispensible vehicle for promoting the brand, increase brand visibility and enhancing brand recall. To survive in this cut throat competition, retailers are implementing various marketing strategies. This section deals with such topics.
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A few years back, experts predicted that brick-and-mortar is on its last leg. Contrastingly, retail is entering an entirely new era now. Online players such as Amazon, Alibaba.com, Lenskart, and Nykaa have started investing in brick-and-mortar stores; offline stores like Max Fashion, D-Mart, Chaayos and Shoppers Stop have made their
While apparel brand Lifestyle’s ‘Life is Good’brand donates 10% of its net profits to Life is Good Kids Foundation, Everlane promotes ‘radical transparency’ as a core business value by openly sharing details about product labour costs, water recycling efforts and so on. Further, luxury soap maker Lush, in
According to new research from SAP,more than half (56%) of Indian shoppers ditch their online shopping carts sometimesor all the time. The SAP Consumer Propensity Study focusing on online shopping behaviour found that this isbecause they use online shopping carts to compare prices of similar products with no intention to purchase
Customers seek delightful experiences from brands today. They want to feel recognized and valued, which a traditional loyalty program based around promotions, monetary rewards, and savings cannot achieve. This calls for brands to start thinking about loyalty in the context of changing expectations of the consumers today and broaden the
According to McKinsey’s The state of Fashion 2018 report, proliferation of digital channels and raised expectations on experience are the top two trends for fashion retail. Customers expect brands to engage with them in a consistent fashion and tune their engagement in real-time based on current context. What does this mean for
‘Returns’ are inevitable in e-commerce. As per industry data, the return rates follows between 30 to 40% of the merchandise that have been purchased online. However, in the case of fashion and lifestyle the returns could be even higher. Though, there could be many reasons for ‘returns’ but the most common reason
Experiential retail is just not about splurging on fancy gadget and deck up the store. This might help a bit, but what really creates a difference is personalized shopping experience and provide an unparalleled retail experience for your customer. Following are few case studies demonstrating evolution of retail stores which can
‘Customer’ is the prime focus for any CEO; however, the challenge lies in imparting new experiences everytime. Moreover, customers’ expectations are continuously resetting may be by competitors or themselves. Retail worldwide is going through a radical change and we are witnessing the dawn of new technologies such as
From assisting you with your make up to choosing the right size and colour of an apparel, Chat Bots are the new personal assistants millennials depend on. With mostly shopping shifting from malls to mobiles, Chat Bots are replacing sales executives and doing much more. They are convenient, personalized and enhance shopping experiences,
Customer perception is key in branding. You can work hard to make your brand appear a certain way to the world, but if customers aren’t buying it, none of your branding efforts matter.
Digital influencers are the new breed of marketers who have brought 360 degree shift in traditional approach adopted by brands when it comes to brand promotion. Purchasing decision of customers is influenced by many factors; accordingly brands decide on their marketing strategy. With changing time the mode of marketing is also
Online reviews influence sales Digital media has come a long way from personal to professional changes. These days the presence of the brand and the content that they share in the website or digitally is becoming increasingly important. “The digital reviews now are providing a platform for millions of consumers to share
If tech-enabled shopping was all about convenience, a new batch of IoT powered vending machines are taking conveniences to a whole new level. From a cup of coffee to your monthly need of groceries, you can now order your needs on an app and pick up from a vending machine near you. Vending machines are the new ‘intelligent
Mumbai: The company is focusing on major metros along with keeping its eye on potential of tier I and II markets for the future retail expansion. Banglore based multi-brand retailer William Penn, offering writing instruments, premium stationary and accessories, is riding high on its retail expansion with partnering with leading
Moving past tier I cities, the future of retail sector is said to be shining bright in the corners of tier II and tier III cities. In an interesting revelation, last year (between 2006 and 2017) these smaller cities received a whopping $6,192 million in investments, while the bigger tier I cities received as less as $1,295 million.