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Marketing

Marketing is the indispensible vehicle for promoting the brand, increase brand visibility and enhancing brand recall. To survive in this cut throat competition, retailers are implementing various marketing strategies. This section deals with such topics.

Showing 1 - 15 Articles out of 119

India is ranked in the biggest retail markets in the world in terms of economic value. It has become the 3rd largest economy (in terms of GDP) in the world in terms of consumerism and will hit the target of $600 Billion. The small retail stores contribute the highest in this number and will surely grow in the future. The advent of the

BY Madhushree Chowdhary  |  May 22, 2018  |  comments ( 0 )  | 

India is a hub of FMCG brands. There are huge national and multinational brands catering their products to millions of people and generating immense capital. The biggest player in the market is ITC. The market capitalization value of the brand is INR 256,769 Crores. The next on this list are HUL, Nestle (India), Godrej, Glaxo

BY Madhushree Chowdhary  |  May 19, 2018  |  comments ( 0 )  | 

Creativity is the essence of your brand but not branding. Both the words ‘brand’ and branding’ are remotely related. It is your creativity that will prepare a new and unique design of clothes. Basically, your talent is the part to create the products. After this, all the actions related to marketing strategies,

BY Madhushree Chowdhary  |  May 11, 2018  |  comments ( 0 )  | 

You must have allocated your time, money, and energy in establishing and promoting your entrepreneurial venture. You have invested in erecting a retail outlet with products, ads, and other accessories. You must expect a higher conversion of leads to buyers to make your venture fruitful. Every single sale counts for a business. It is

BY Madhushree Chowdhary  |  May 10, 2018  |  comments ( 0 )  | 

Your most important customers – those who give you maximum business or profit – should be treated with care. You must pay close attention to their needs and give special attention when it comes to customer care. Here’s a business truth: every customer is important. Every customer has the potential to give you a

BY Guest author  |  May 08, 2018  |  comments ( 0 )  | 

Packaging is everywhere and is fueled by a relentlessly increasing population and globally escalating consumption patterns. In fact, Packaging strikes the very first pact between a brand owner and the customer. Over the years the role of packaging has evolved much beyond just containing and preserving the product. Before I discuss

BY Guest author  |  May 07, 2018  |  comments ( 0 )  | 

The two major factors of brand-specific association are perceived quality and emotional value. “Emotional value” denotes the value associated with individual customer’s emotions towards the products or the feeling of pleasure they get from purchasing or by using a brand’s products. “Perceived

BY Madhushree Chowdhary  |  May 03, 2018  |  comments ( 0 )  | 

Nowadays more or less all reputed brands are selling through the online platform like Amazon, Flipkart, Wayfair, Overstock etc. which have made buying so easy for people sitting at home. Consumers enjoy a vast choice about how to buy, what to buy and from whom to buy. So it’s really a great challenge to the brands to run

BY Madhushree Chowdhary  |  Apr 30, 2018  |  comments ( 0 )  | 

The era of digitization has revealed the importance of data, which is pushing more and more retailers towards a customer-centric approach. Technology has not only improved the quality of information available to the consumers but packaging and delivery mechanisms as well, helping improve product reach internationally. Thus, in an

BY Shipra Srivastava  |  Apr 07, 2018  |  comments ( 0 )  | 

India's e-commerce sector was worth about $3.9 billion in 2009. Now, this sector is expected to grow by 17% in gross merchandise value (GMV) at $38.5 billion during the financial year 2018, as per NASSCOM’s outlook for the year. There were also predictions that the brick and mortar stores would fail once the ecommerce sites

BY Guest author  |  Apr 06, 2018  |  comments ( 0 )  | 

Implementing digital technologies such as blockchain, artificial intelligence (AI), machine learning and robotic process automation can resolve inefficiencies in our current trade finance system, and make the process efficient at the bank’s, buyer’s, seller’s, as well as the SME’s/MSME’s end, noted a

BY Indian Retailer Bureau  |  Mar 19, 2018  |  comments ( 0 )  | 

These days percentage of shoppers shopping online and offline are equally devided. When we talk about online, it does not necessarily means e-commerce sites, with growing influence of social media websites such as Facebook, Pinterest, Instagram amongst others are emerging as a few platform to sell their products and services. Such

BY Shipra Srivastava  |  Jan 12, 2018  |  comments ( 0 )  | 

Today, technology has impacted the way every business model works. It is helping businesses evolve at a greater speed and direct selling Industry is no exception to it. Direct selling is one of the oldest & simplest product distribution systems prevailing in India. In this system, companies appointcommon individuals, called as

BY Guest author  |  Dec 27, 2017  |  comments ( 0 )  | 

With the overwhelming development in the e-commerce market, the retail industry is always on its toes, keeping up with competition. In this experience driven world – on the forefront are speed, consistency and optimization;the elementary blocks that add up to a great customer experience. Rivalry is simply fierce; businesses and

BY Guest author  |  Nov 23, 2017  |  comments ( 0 )  | 

India’s E- commerce and retail industry has witnessed a massive breakthrough in the last five years. It has evolved from a product-oriented industry to a service and experiential industry, with the customer at the core of its operations. Today, every retailer isout to woo the customers from their competition. E-commerce players

BY Guest author  |  Nov 17, 2017  |  comments ( 0 )  |