Retailers need to keep in mind that all data is not good data. The value of data makes sense when it is actually able to help you in making more informed decisions so the business gets benefitted ultimately.
ICLP survey finds that ecommerce giants are performing well when it comes to customer recognition and personalisation, while multi-brand retailers excel at building trust and encouraging recommendations.
The touch & feel mode in many categories cannot be eliminated, especially before making a final decision. Therefore, retailers and brands are progressively inching towards innovation to react to the smallest buying cues left by a potential buyer.