ICLP survey finds that ecommerce giants are performing well when it comes to customer recognition and personalisation, while multi-brand retailers excel at building trust and encouraging recommendations.
The touch & feel mode in many categories cannot be eliminated, especially before making a final decision. Therefore, retailers and brands are progressively inching towards innovation to react to the smallest buying cues left by a potential buyer.
While from a long term perspective, the benefits are immense, in the short term, in the absence of any meaningful announcements in the upcoming budget 2017, we are likely to see a demand contraction on the consumer side.
Loyalty programs bring retention and long-term focus on customer trends, usage, and social media behaviour to the retail sector. Keeping this in view, 2017 predicts a stronger, more efficient, agile strategy for loyalty programs.
The evening of November 08, 2016 shall remain in the memories of Indians at least for the next two decades. But, what was the effect of demonetisation for the retail malls? Lets look at it in a phased manner.
The invention of smartphones has already replaced desktops to a greater extent. Few years ago, sending sms and emails through mobile devices was a tedious task, but today mobile phone in hand is the most convenient way toperform activities. .