Contests catch the frenzy of customers instantly. It is an effective guerrilla marketing technique which ensures high gains with little injection of investment. What goes behind it and what it does for your business? Let us find out
They say there are no limits to marketing. The latest on the list of retailers is contests. Despite freebies being given to customers retail experts believe that contests make for an excellent marketing tactic. Let us see how.
Promotion, an essential part of marketing strategies of any business, is responsible for a substantial contribution to a brands success. Promotional strategies inside stores and shopping malls work well with customers. Lets delve in to know
They say you never get a second chance! Re-branding exercises have been quite the trend with retailers now. And it is all about the second, third or maybe fourth time the brand has re-positioned itself. Let us take a look...
Marketing strategies have usually been targeted at masses. However, lately the focus has shifted from masses to individuals. Direct marketing as it is tagged is the call of the day for retailers. Here is a sneak peak into what is latest…
Heading for office we often like to grab a coffee and while buying it, if we spot another brand selling cookies or sandwiches, our meal is complete! This is the advantage of co-branding. Here is what goes behind co-branding…
Flaunting a TAG Heuer, you would definitely mention Shahrukh Khan as one who endorses this brand. In a country like India with star-struck masses, it is easy to capitalise on the fan following of brand ambassadors. A look behind the scenes
Media has proved beyond doubt that the pen is mightier than the sword. Good words, written or spoken, have an effective influence. A look at why retailers should recognise the power of media to employ it to their benefit.
There is never a day when retailers are not concerned about the services and standards they are meant to set. At their rescue are a set of individuals who go undercover, from surveys to researches, The Mystery Shopper does it all.
Customer satisfaction and customer loyalty are goals which brands aim at. Retailers, in the hope of securing the commitment of the customers develop strategies like loyalty programs and credit card reward programs. Take a look at the magnetism of it
Sponsorships offer great means of broadening your companys competitive edge by improving its image, prestige and credibility in the eyes of your target market. Recognising this potential, we explore the opportunity of using sponsorship in retail.