Heading for office we often like to grab a coffee and while buying it, if we spot another brand selling cookies or sandwiches, our meal is complete! This is the advantage of co-branding. Here is what goes behind co-branding…
Media has proved beyond doubt that the pen is mightier than the sword. Good words, written or spoken, have an effective influence. A look at why retailers should recognise the power of media to employ it to their benefit.
Flaunting a TAG Heuer, you would definitely mention Shahrukh Khan as one who endorses this brand. In a country like India with star-struck masses, it is easy to capitalise on the fan following of brand ambassadors. A look behind the scenes
There is never a day when retailers are not concerned about the services and standards they are meant to set. At their rescue are a set of individuals who go undercover, from surveys to researches, The Mystery Shopper does it all.
Customer satisfaction and customer loyalty are goals which brands aim at. Retailers, in the hope of securing the commitment of the customers develop strategies like loyalty programs and credit card reward programs. Take a look at the magnetism of it
Sponsorships offer great means of broadening your companys competitive edge by improving its image, prestige and credibility in the eyes of your target market. Recognising this potential, we explore the opportunity of using sponsorship in retail.
Do you wish to engage customers in gaining insights about your brand? Let them delve into 'Advergaming', a strategy to create stronger brand recall! For gamers what could be better than engaging in a game for a brand they identify with!