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Mobile Commerce

Nowadays, retailers are utilising the power of mobile phones to the best possible ways to reach out to the consumers. Mobile is one of the potential channels for offering discount coupons, promoting a product. With the introduction of smart phones the enormous possibilities have opened up. The section covers topics on mobile retailing.

Showing 31 - 45 Articles out of 90

Today’s consumer has changed; he is very busy, impulsive, online and connected.  This has created a whole new world of opportunity for enterprises that are customer centric and focus on its delivery of promise to the consumer. For enterprises to act fast, fulfill its promises, mobility has become inevitable part of their

BY Guest author  |  Oct 23, 2015  |  comments ( 0 )  | 

Replicating the business model of Ola and Uber and becoming one of the first large corporate groups in the country to initiate a digital mobility platform, Mahindra & Mahindra Ltd., has launched SmartShift in Mumbai, a technology enabled load exchange platform. It will be further followed by other towns and cities across

BY Indian Retailer Bureau  |  Oct 23, 2015  |  comments ( 0 )  | 

In a recent initiative, mobile wallet giant, Paytm, has tied up with Bank of Maharashtra to help its customers recharge their Paytm mobile wallets through ATMs. The company is also in talks with various other leading banks to enable this service on a mass scale. As of now, customers of the Bank of Maharashtra can use their debit card

BY Indian Retailer Bureau  |  Oct 23, 2015  |  comments ( 1 )  | 

CouponDunia, India’s largest coupon code website has partnered with Samsung on its unique consumer engagement platform-My Galaxy. CouponDunia will be providing exclusive discount offers for in-store and online brands across verticals like fashion, food and electronics for Samsung users. The first device to have MyGalaxy

BY Indian Retailer Bureau  |  Oct 23, 2015  |  comments ( 0 )  | 

With Flipkart doing its best to serve customers with a seamless shopping experience during the second edition of its Big Billion Days Sale, eCommerce masterminds and owners of Flipkart, Sachin and Binny Bansal will deliver goods personally at the doorsteps of few customers. They will also try to learn the experience customers have had

BY Indian Retailer Bureau  |  Oct 16, 2015  |  comments ( 0 )  | 

Hyperlocal market player, Jugnoo, is all set to expand its footprint in the National Capital Region, commencing its operations in Gurgaon. Launched in November last year, the hyperlocal app currently caters in Chandigarh, Ludhiana, Amritsar and Indore. Jugnoo is geared up to hit Delhi and its satellite cities (Noida, Gaziabad,

BY Indian Retailer Bureau  |  Oct 14, 2015  |  comments ( 0 )  | 

Flipkart, India’s largest online marketplace has yet again stepped into trouble. The second edition of The Big Billion Days Sale, which began on 13th Oct, got off to a bad start as its app crashed midnight. The online retailer expected a 10X rise in customer traffic this sale season but the app seems to be struggling to cope up

BY Indian Retailer Bureau  |  Oct 14, 2015  |  comments ( 0 )  | 

Paytm,  largest mobile commerce platform announced its plan to roll out its hyperlocal business. The hyperlocal segment will initially focus on food ordering, table booking, cinema tickets, and deals in the neighborhood. It has entered into partnerships with leading companies including BookMyShow, Zomato amongst others for

BY Indian Retailer Bureau  |  Oct 12, 2015  |  comments ( 0 )  | 

Mobile wallet Paytm is soon coming up with a new service called “Fastest Expert Delivery” that actually delivers a product within two hours of from receiving order from the customer. The online shopping portal is planning to put Rs. 100 crore in this delivery service and expecting revenue of Rs. 4000 crore in the coming one

BY Indian Retailer Bureau  |  Oct 10, 2015  |  comments ( 0 )  | 

With an intention to increase traction for its food category during the festive season, mobile commerce platform, Paytm is coming up with an Online Food Festival starting from 9th to 11th October, 2015. The festival will offer widest selection of cuisines, exciting offers to customers who order from over 20,000 restaurants and

BY Indian Retailer Bureau  |  Oct 09, 2015  |  comments ( 1 )  | 

In an attempt to not repeat what happened during the last “Big Billion Day” Sale, eCommerce giant, Flipkart has sent over half-a-million snail mail postcards to its users for making the company’s ambitious sale bonanza, a success. Starting next week from October 13 to 17, the second edition of BBD sale will target its

BY Indian Retailer Bureau  |  Oct 09, 2015  |  comments ( 0 )  | 

Oxigen Services India is focusing its marketing efforts by using cricket as a mass reach tool. It is also sponsoring the South African Twenty-20 cricket team set to play in India in October. Sachin Tendulkar, the Master Blaster would create awareness about the product through traditional and new media in the first phase of

BY Indian Retailer Bureau  |  Sep 28, 2015  |  comments ( 0 )  | 

While the industry giants of the ever-evolving online payment segment are engrossed in customer retention and acquisition through discounts and distribution of freebies,PayUmoney announces the launch of its mega campaign#FaydeKiAadat. This one-of-its kind campaign will run for 5 weeks, rolled out on a massive budget of Rs500 million.A

BY Indian Retailer Bureau  |  Sep 26, 2015  |  comments ( 0 )  | 

India can be a perfect example of witnessing a mani-fold growth in the smartphone adoption. Touted as becoming the second-largest smartphone market globally, after China, India will have approximately 650 million smartphones and 18 million tablets by 2019, according to a study by Cisco. For majority of population, smartphones offer a

BY Nitin Abbey  |  Sep 22, 2015  |  comments ( 0 )  | 

Mobile commerce company Paytm has tied up with educational institutions to introduce cashless payments. Users will now be able to pay school fees and dues, cafeteria bills as well as buy uniforms, books and merchandise through the Paytm Wallet. The company said it has tied up with several institutions including IIT-Mandi, Universal

BY Indian Retailer Bureau  |  Sep 15, 2015  |  comments ( 0 )  |