Product distribution is the area of major concern. The competition among retailers is heating up with multiple numbers of channels emerging to strengthen the distribution network. This section explores different channels-related issue.
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The e-commerce businesses are blooming in India due to the advent of latest innovations and technologies that are making an online venture easier. The online marketing trends, distribution system,
The advent of new emerging technologies has enabled customers to reach their shopping experience from anywhere. Thanks to digitalization that has taken over even in small villages today, the
With an online population of 500 mn in 2017, India has one of the fastest growing Internet population in the world. We believe a Compound Annual Growth Rate (CAGR) of 13% will take the number of
Shopping centres are undergoing a major evolution at the moment because there is a strong shift how the people are shopping. E-commerce is spreading its wings also forcing shopping centres to
Today the world is moving towards online. In such scenario, traditional retail seems to have started struggling in order to stay relevant to tech savvy customers in the era of e-commerce. However,
With shopping shifting from malls to mobiles, digital disruption in the last few years has changed the way new age consumers buy. As most of the routine purchase patterns collapse, the millennial
The consumers of the present day world enjoy huge comfort in ordering their favorite stuff online with a click and getting it delivered right to their doorsteps at zero cost.
In this digitally advanced era, Omni - channel transformation requires adopting a view, that breaking down boundaries is a necessity. It's not just an event; instead, it's a journey. The
Earlier, from being restricted to just chatbots accessed via apps to replacing assistants at physical stores, the definition of conversational commerce has significantly expanded with the arrival
From digital to brick and mortar to phygital, last year saw many big brands integrate online with offline in their bid to be omni-present. With studies now showing that omni-channel strategy builds
For the longest time, art found a home only in the galleries and museums of the world. That, and the private collections of connoisseurs. But with e-commerce gaining wider acceptance all over, the