Product distribution is the area of major concern in a multi channel of retail. The competition among retailers is heating up with multiple numbers of channels emerging to strengthen the distribution network. This section explores different channels-related issue.
"Technology has changed the way people buy products online and thanks to AI, the number of queries we receive have increased to 30-40 per day from just 10 in a week," says Krishna, founder of Keva Ayurveda.
The Government is silent on the retailing of sub-brands under the ambit of single brand and the benchmark to distinguish between a sub-brand and separate brand, thereby making it a grey area. For eg. Oriflame, in addition of selling its product, is also i
These e-commerce tech giants have helped connect the buyer and seller, thereby protecting some of the most ancient and even dying arts/tradition and products. All you need as a customer is a smartphone and glance through your various choices and once the
Technology has proved highly beneficial for the retail industry, may it be shopping apps, AI or even soon to be operational voice based personal assistance. Is this a beginning of a new chapter in the retail ecosystem?
From the day digital transaction was implemented, it has not only played an anchor role for the consumers, but also for the retail brands. In connection with the 1 billion mark, RBI said it was achieved in December.
The Indian retail market is a complex market owing to the size and population of India. Different consumption patterns exist across the country owing to diverse influences, seasonal and other cultural factors.