Product distribution is the area of major concern in a multi channel of retail. The competition among retailers is heating up with multiple numbers of channels emerging to strengthen the distribution network. This section explores different channels-related issue.
From the day digital transaction was implemented, it has not only played an anchor role for the consumers, but also for the retail brands. In connection with the 1 billion mark, RBI said it was achieved in December.
The Indian retail market is a complex market owing to the size and population of India. Different consumption patterns exist across the country owing to diverse influences, seasonal and other cultural factors.