Product distribution is the area of major concern in a multi channel of retail. The competition among retailers is heating up with multiple numbers of channels emerging to strengthen the distribution network. This section explores different channels-related issue.
A study from Bain & Company titled "How India Shops Online" indicates that the Indian e-commerce industry, that has seen significant upsurge in the last 5 years, is expected to grow at 30 percent CAGR ($100-120 billion in GMV) over the next 5 year.
While the COVID-19 pandemic may have caused severe disruption across the globe over the past few months, it has offered valuable insights as to how the retail sector is set to evolve in the days ahead.
By investing in setting up their own websites during the festive season, brands will have a higher chance of reaching and capturing their target customers.
Whether it be using compostable packing mangoes, or cutting down on plastic packaging, successful drop shipping practices are ones that benefit the planet and provide value.
With the kind of rapid growth in demands online stores are experiencing in recent years, it was expected that online sales will at least account for 16.1% of entire retail sales