Product distribution is the area of major concern in a multi channel of retail. The competition among retailers is heating up with multiple numbers of channels emerging to strengthen the distribution network. This section explores different channels-related issue.
The digital payment company, which forayed into eCommerce in April last year, aims to facilitate monthly sales of about 2.1 crore items through its platform by the end of this fiscal in the fashion category.
The ongoing no-question-asked return policy adopted by the eCommerce fraternity has caused a lot of hiccups and led to higher operational costs for sellers on the marketplace as they have to bear for the return shipping expenses.
This ongoing Flipkart sale is the first major one after notification by the government in March allowing full foreign direct investment (FDI) in marketplaces with the rider that they will not influence prices of goods sold.