Product distribution is the area of major concern in a multi channel of retail. The competition among retailers is heating up with multiple numbers of channels emerging to strengthen the distribution network. This section explores different channels-related issue.
What brings Tata CLiQ in direct competition with the three eRetail biggies (Flipkart, Snapdeal and Amazon) is that the platform will offer electronics as well along with apparel, and footwear products.
In yet another move towards strengthening its offline presence, Paytm, India's leading payments company, has partnered with Mother Dairy, a wholly-owned subsidiary of the National Dairy Development Board (NDDB).