Product distribution is the area of major concern in a multi channel of retail. The competition among retailers is heating up with multiple numbers of channels emerging to strengthen the distribution network. This section explores different channels-related issue.
Shopping is not an activity anymore. Its an experience, where fashion and retail giants are trying to give a more personalized experience to each customer through services like virtual closets, merchandise tracking, direct communications, etc.
Presently, the country has about 25 realty developers who are into retail, while back in 2008 this figure was 100. If current scenario remains prevail then by 2020 the country would leave with handful of retail developers.
"Despite the rise of e-commerce, the physical stores still draw a significant shopping crowd. In fact, 91 per cent of all retail sales are still being generated in brick-and-mortar stores," the study released by Zebra Technology said.
Ecommerce industry understands a few terms like the back of ones hand - RoI or CIR, Conversion Rate, Customer Acquisition Cost, Customer Lifetime Value to name a few. Everything was nice and simple with the Desktop and Mobile
This year, potential omni channel retail trends would surely benefit both, retailers and customers. The more the channels, the more information retailers get about their customers, resulting in better customer experience.
The past two years have seen their fair share of hype about the line between online retailing and brick-and-mortar selling becoming increasingly blurred. And this trend isnt over yet. In fact, the line just gets blurrier.