Multi Channel

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Product distribution is the area of major concern in a multi channel of retail. The competition among retailers is heating up with multiple numbers of channels emerging to strengthen the distribution network. This section explores different channels-related issue.

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How to get your cross-channel marketing strategy right?

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Succeeding in the multi-channel flurry is difficult unless planned to perfection. Here are a few strategic insights that would be helpful for corporates eager to make a viable campaign.

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E-tailing & food-tech sectors to be negatively affected by currency demonetization

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While e-tailing and food tech sectors are expected to bear the brunt of the move in the near term, both online cabs and hyperlocal grocery services expects to see a growth in transactions, as customers look to save precious cash and turn towards online

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YMS Mobitech targets multiple smartphone brand tie-ups

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YMS Mobitech creates financial products for the electronics industry, under its brand Apps You Need, and uses its technology-driven platform to sell and monitor these products.

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How mobile apps have changed the customer-brands relationship

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The Indian retail market has evolved rapidly over the last two decades. It continues to change rapidly, and with mobile-apps based models, brands are closer than ever to their customers.

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3 factors that can help expand eCommerce industry into emerging markets

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The growth of this online retail format, over the past 5 years, has not just transformed consumer buying behaviour but has also affected emerging and developing countries.

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Online Diwali Sale: How Shopclues nabbed 5X hike in its net business

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Additionally, with the first two days of the 10-day Diwali Sale, the e-commerce platform has registered a 5X growth in demand products like for LED TVs, 5X growth in 4G smartphones and 10X growth in feature phones.

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eCommerce biggies to hike ad rates post the whooping festive sale response

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Snapdeal has recently doubled the cost per click (CPC) for all its categories of products. Arch rivals Flipkart has also increased its product listings ad (PLA) rates by up to 50 per cent.

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Flipkart & Amazon lead the chart; orders from Tier II cities roar this festive season

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It has been observed that there is a stiff competition between Amazon.in and Flipkart closely followed by Snapdeal and then Shopclues in terms of the rise in their Gross Merchandise Value (GMV).

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Why the upcoming festive season is going to be diverse for retailers?

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Online commerce has inherent advantage of know your customer, analytics and personalisation whereas offline retail has advantages of curation, advisory, entertainment and experience.

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Amazon backs its Indian unit to take on Flipkart-Myntra-Jabong

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Amazon has decided to put its foot on the accelerator and infuse investments to enhance its technology and to stock up the large variety of products before the festive season.

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Alibaba ropes in Madhur Deep as its Sr VP of team India

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He will be working under K Guru Gowrappan, the global MD of Alibaba who is keeping a very close eye on the operations in India.

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Snapdeal unveils its latest option that will speed up its delivery

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From same day delivery within metros, to next day delivery to more than 100 cities, Snapdeal boxes will be on the move across the country.

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Amazon India will now stream movies of Dharma Production

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Apart from streaming in forthcoming flicks such as Ae Dil Hai Mushkil, Ok Jaanu, and Badrinath Ki Dulhania, it will also feature some of the popular releases.

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LeEco fishes for Amazon & Snapdeal's assistance to ramp up its online sales

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After trying its hand with Flipkart and its own portal LeMall, company felt that by adding aforementioned podiums on its nexus will further stretch its products' domain.

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Amazon to add three more fulfillment centre by end of the year

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Presently, Amazon's 24 fulfillment centres are located across 10 states of the country. Further, India is the only country where company has built its own delivery infrastructure.

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Snapdeal, Amazon and Flipkart will be soon equipped with products from Rajasthan handloom

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RHDC operates from 15 stores in Rajasthan and from one installed in Ahmedabad, the department is on the move to expand its PAN India presence.

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ShopClues collaborates with Reliance for 'Jio Welcome Offer'

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This new alliance would help users fully unlock the potential of their smartphones and experience 4G like never before.

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Flipkart will sell iPhone 7 In India from October 7

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With this development, Flipkart has become the first portal who has managed to crack an exclusive deal with Apple of selling its latest device through its online platform.

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Highways tolls across India to go cashless with Paytm-enabled FASTag

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The vehicle tag employs RFID technology to allow cashless toll fee payment with the Paytm Wallet. Paytm aims to collect over INR 1,800 Cr in toll charges in the coming months.