Product distribution is the area of major concern in a multi channel of retail. The competition among retailers is heating up with multiple numbers of channels emerging to strengthen the distribution network. This section explores different channels-related issue.
With internet and broadband service having reached every household in tier II and III cities today, online retailers now have the best tool to reach out to the customers there with some of the most sought after fashion brands
Restaurant coupons are most popular with the fast food industry, however as consumers increase their frequency of eating at home (considering it to be a healthier option), restaurant companies are using 'coupons' as the tool to improve their sale
Cheering is about shouting out in support and adorning team merchandise. To grab their favourite team merchandise, fans are logging onto internet websites. As a result, e-tailing has received a spectacular thrust. Read on for details
Want to shop but don't feel like going out? No problems! Just go online and buy whatever your heart wishes at a click of a mouse! To make shopping more interesting and appealing through web portals the retailer has to answer to a lot of questions and quer
When we talk of teleshopping, the picture of foreigners voicing Indian languages while advertising products comes into mind. However, the concept has undergone change over the years. Let's map its journey.
Mobile advertising is fetching great popularity in India more so with mobile penetration being very high. Though there is a lot to explore, the cell phone is a good medium for promotion. We seek out the avenue.