Product distribution is the area of major concern in a multi channel of retail. The competition among retailers is heating up with multiple numbers of channels emerging to strengthen the distribution network. This section explores different channels-related issue.
Shopping is not an activity anymore. Its an experience, where fashion and retail giants are trying to give a more personalized experience to each customer through services like virtual closets, merchandise tracking, direct communications, etc.
E-commerce marketplaces are a blessing in disguise for India's small brands and sellers, as they no longer have to worry about attracting customers or take care of end-to-end services.
Presently, the country has about 25 realty developers who are into retail, while back in 2008 this figure was 100. If current scenario remains prevail then by 2020 the country would leave with handful of retail developers.
"Despite the rise of e-commerce, the physical stores still draw a significant shopping crowd. In fact, 91 per cent of all retail sales are still being generated in brick-and-mortar stores," the study released by Zebra Technology said.
Here are three megatrends that all businesses should be aware of, as well as some tips that will help them better engage with customers and grow their businesses globally.
Modern age consumer is more e-connected than ever, with more access to and deeper engagement with content and brands, thanks to the proliferation of internet devices.
Shop CJ, a leading home shopping network plans to launch many private labels and premium brands including Steve Madden on its television channel shortly.
Ecommerce industry understands a few terms like the back of ones hand - RoI or CIR, Conversion Rate, Customer Acquisition Cost, Customer Lifetime Value to name a few. Everything was nice and simple with the Desktop and Mobile
Today, amid endless options, customer retention has become a tough task at office for retailers. While brands are looking at innovative ways at winning customer loyalty it often is short-lived.
Globally, customers no longer come to a store just to buy goods. It has to be more than that " a break from work or a visit that provides a new experience.
This year, potential omni channel retail trends would surely benefit both, retailers and customers. The more the channels, the more information retailers get about their customers, resulting in better customer experience.
E-commerce is big business and getting bigger every day. Online shopping has been embraced by Indians with close to 25-30 million adults made purchase via the internet in the last year.
The past two years have seen their fair share of hype about the line between online retailing and brick-and-mortar selling becoming increasingly blurred. And this trend isnt over yet. In fact, the line just gets blurrier.
Succeeding in the multi-channel flurry is difficult unless planned to perfection. Here are a few strategic insights that would be helpful for corporates eager to make a viable campaign.
While e-tailing and food tech sectors are expected to bear the brunt of the move in the near term, both online cabs and hyperlocal grocery services expects to see a growth in transactions, as customers look to save precious cash and turn towards online
YMS Mobitech creates financial products for the electronics industry, under its brand Apps You Need, and uses its technology-driven platform to sell and monitor these products.