Product distribution is the area of major concern in a multi channel of retail. The competition among retailers is heating up with multiple numbers of channels emerging to strengthen the distribution network. This section explores different channels-related issue.
The model was first incepted by some leading online marketplaces such as UrbanLadder, Lenskart and Caratlane etc., but now it's been widely picked by eRetailers across the segments of retail including fashion.
Due to close competitors in the Ecommerce sector, every online portal is trying to come up with innovative and appealing marketing strategies to attract customers by rendering great basket value sales and discounts.