Now Ravi Desai will hold the marketing baton of Amazon India
1Min Read
Banaglore-based Desai was working as the cluster head of marketing and executive committee member at ITC Foods.
Multi Channel
101 - 120 Result out of 871
Product distribution is the area of major concern in a multi channel of retail. The competition among retailers is heating up with multiple numbers of channels emerging to strengthen the distribution network. This section explores different channels-related issue.
Flipkart refutes the news of laying off 800 employees
1Min Read
Earlier in July, one of the renowned daily had reported that company had chalked down a lay off plan for its underperform employees.
Snapdeal goes for a revamp; floats its new logo
1Min Read
The current war over dominating the online marketplace between Flipkart and Amazon India has also hampered the business of Snapdeal to a great extent.
Why eRetailers need to transit from a discount-driven to a product-driven ecosystem
3Min Read
Playing on discount will keep the industry in lull and every company will end up burning huge cash year after year.
Why eCommerce in India is diminutive when compared to countries like China & Brazil
3Min Read
It needs merit in understanding the eCommerce ecosystem in the countries that India is most often compared with - China, Russia and the US.
Flipkart gearing for another massive lay off; Figures might touch to 800 employees
1Min Read
The top-level sources told that the decision of initiating the second round of discharge was taken soon after the first lot of employees was released from their jobs.
Myntra leverages LogiNext Technology to optimize logistics, bring down costs
1Min Read
For enhanced real-time tracking, visibility and alerts, LogiNext, with their product HaulTM empowered Myntra to enrich their brand value within their customer base.
Will the 'Try and Buy' model give eRetailers an edge over offline retail?
3Min Read
The model was first incepted by some leading online marketplaces such as UrbanLadder, Lenskart and Caratlane etc., but now it's been widely picked by eRetailers across the segments of retail including fashion.
Myntra's new feature might catch the eyes of fashion seekers
1Min Read
The recent study suggests that India's online shoppers' data has crossed 80 million but out of these, there are only few who invest their money on fashion.
Urban Ladder wants to move in for single brand retail license
1Min Read
If the brand manages to get a node from the government then it will be the first foreign-funded ecommerce portal to make the full use of the recent amendments.
Why Indian eRetailers are not able to configure their fraud settings?
4Min Read
One of the major challenges of the eCommerce industry today is the rising consumer concern about counterfeit and piracy, especially in terms of payments and villainous eCommerce imposters.
Premji Invest backs Lenskart by investing an undisclosed amount in the firm
1Min Read
The transaction comes three months after it got 400 crore, in a round led by International Finance Corp, the private sector investment arm of the World Bank.
paytm's Travel Marketplace crosses a million mark in Aug '16
1Min Read
Paytm will soon launch new categories and ancillaries to further promote the cashless transaction across the country.
Why is eCommerce still a hopeful business option in India?
3Min Read
Today, the number of tech-savvy consumers who explore multiple channels before making their crucial purchase decisions has grown manifold.
The toughest problem that the retailers are facing in terms of brands is counterfeiting: Raghu Pilaka
4Min Read
According to Mint 2014 report, the Indian market for fake luxury labels, including handbags, watches and perfumes, is growing at twice the growth rate of genuine luxury products.
Addressing the challenges of Indian eCommerce
3Min Read
Due to close competitors in the Ecommerce sector, every online portal is trying to come up with innovative and appealing marketing strategies to attract customers by rendering great basket value sales and discounts.
How online wholesale marketplaces can create positive disruption in traditional retail
4Min Read
In the B2C segment, there has been a considerable shift in buying behavior across markets and buyer segments across India.
Amazon sets the ball rolling for sellers as it welcomes the festive season
1Min Read
Amazon has already launched a similar system in US, UK, Germany and Japan and now it is planning to pull India under the same umbrella.
How digital money is providing a seamless global shopping experience
3Min Read
Cross border sales have splurged exponentially over the past few years. With the combined market value increasing to $1 trillion it is touted to scale in the years to come.
Priya Cherian Flipkart's HR director will now beef up Alibaba's India team
1Min Read
An email sent to Alibaba didn't elicit and response and Alibaba's spokesperson stated that the company does not comment on rumours about personnel movement as a matter of its policy.
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