Amid a fierce competition and tussle in the business world, it has become very vital for healthcare brands to utilise best ideas to succeed.
The Indian retail industry accounts for over 10 per cent of the country’s Gross Domestic Product (GDP) and around 8 per cent of the employment. India is the world’s fifth-largest global destination in the retail space.
India’s retail market is expected to nearly double to US$ 1 trillion by 2020 from US$ 600 billion in 2015, driven by income growth, urbanisation and attitudinal shifts. While the overall retail market is expected to grow at 12 per cent per annum, modern trade would expand twice as fast at 20 per cent per annum and traditional trade at 10 per cent.
India’s Business to Business (B2B) e-commerce market is expected to reach US$ 700 billion by 2020.
Here are a few content marketing tips to help retail brands to rise above all.
1. Thread of Connection
The retail brand needs to tell the customer about the company, how it works, how it started and everything about the company, so that the customers feel connected. Through this connection thread the customers will be able to place its first brick of trust and will be able to knot other people in the same thread.
For example, the brief will help the customers to understand about the company, so that he/she can recommend or at least suggest his family and friends to pay a visit and get helped.
2. Human touch
Sometimes a pinch of emotion or a human angle can do wonders. It is easy to connect through some human centric angles. It will give a boost to the confidence of the people to trust on the company to get cured.
If a couple of human stories, who were benefitted by the brand and of people, who are directly or indirectly associated with the brand, were displayed on the website, people will get confidence to rest their trust upon the brand.
Study has revealed that 41% people take friendly suggestions references about hospitals, doctors from relatives, friends and colleagues.
3. Engaging Videos
Some audiences are too lazy to go through all the written details, so if informational videos are inserted in between paragraphs, it will keep the audience engaged for quite some time. Some useful video is placed at the end or beginning then it will give an immediate knowledge about the company.
These days a lot of brands are making a human interest advertisement, which helps the audience feel connected with the brand.
The advertisements and important information can be circulated to large mass through Facebook, Twitter, Instagram and YouTube. If the brand is renowned, everybody must know about it but if it is a startup then not many people will be aware of the brand.
Thus pushing the advertisements, videos and stories on various social media portals will help people to know about the brand.
As per study reports, 87% teenagers look up on internet to solve their teenage problems such as acne, pimples, anxiety and facial hair problems.
5. Time-to-time updated
It is very important to keep the brand’s page fresh always. Stale information is a big turn-of. If new information about some new drug, cure for some disease or any information, related to the healthcare sector will encourage the audience to always come back to the site for information.
It will also reflect the sincerity of the brand. And other brands will also be happy to get associated with the brand
Research says that 77% of people turn to Google for their healthcare awareness, recent development on cancer, diabetes, blood pressure and obesity drugs.
It is just not the idea of business but also these small details, which will help in boosting the brand’s market value.