Aditya Birla's Abof.com rolls out on-spot alteration sevice

The company has partnered with YourTailor.in for Bengaluru while in other cities it has roped in similar start-ups to boost the move through vendor-partner relationship.
Abof

The Aditya Birla Group-owned online fashion wing Abof (All About Fashion) has recently rolled out an on-spot alteration services in Bengaluru and some parts of Hyderabad. The company ran a two-month pilot for the same in Bengaluru and has finally come up with the services.

The move is aimed at lowering the returns and enhancing consumer satisfaction for alteration. Commenting on the same company’s COO, Sukanta Das said that this is among the many value added services Abof provides to consumers including 3D trial room and on-spot exchange of apparels due to size issues.

The company has dedicated 15-20 per cent of its shipments to this service, which it currently provides for free.

As per Das, the company has partnered with YourTailor.in for Bengaluru while in other cities it has roped in similar start-ups to boost the move through vendor-partner relationship. After Hyderabad, the company is planning to extend the services in cities like Pune, Mumbai and Delhi-NCR.

Within mere seven months of operations, the fashion portal delivers across 7,500 pin codes, with an average order size of about Rs 1,000.

Even some other fashion portals such as Myntra offer a similar service at a minimum cost of Rs 50 to its customers. Ethnic products marketplace Craftsvilla had started a similar kind of service to get unstitched material stitched through its network of tailors.

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