Amazon: India's most dependable eCommerce brand

As per a survey, Amazon, a well known International e-retailer is India's most trusted online shopping brand, followed by Snapdeal and Flipkart.
Amazon wins customers faith

As per a survey, Amazon, a well known International e-retailer is India's most trusted online shopping brand, followed by Snapdeal and Flipkart. Other firms to shape in the top 10 trusted online shopping brands are eBay, Myntra, Yepme, Jabong, Naaptol, Shopclues and Askmebazaar.

The Brand Trust Report and India Study 2016 compiled the findings and survey was conducted among 2,500 respondents; aged 21-50, across 16 cities. The report is issued annually by TRA (formerly Trust Research Advisory).

TRA chief executive Officer N Chandramouli said that Amazon is India's most trusted online shopping brand with 36 per cent of the trust pie. Together, these three brands make up for 76% of online shopping trust pie. Overall, South Korean smartphone maker Samsung Mobiles has emerged as the most trusted brand in the country followed by Sony and LG, while Tata Group is the only Indian corporate to figure in the top five.

As per the study, the top five most trusted brands are Samsung Mobiles, Sony, LG, Nokia and Tata.

Interestingly, the top 20 most trusted brands which have improved their ranking over last year include

Samsung Mobiles

Sony

Nokia

Honda

ICICI Bank

Maruti Suzuki

HDFC Bank

Airtel

Hero MotoCorp

Dove

Lux

Samsung

Pepsi

Puma

On the other hand, top 20 trusted brands which slipped in rankings are LG, Tata, Bajaj and Apple.

Maggi leads the FMCG food category, gaining 42 ranks from 2015 to occupy the 65th position in the overall trust rank list.

In the diversified FMCG space, Cavinkare has emerged as the most trusted brand, followed by Nirma, while Patanjali claimed the fourth position.

 

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