Amazon India, which in amid of launching its Prime Video in the country, has inked a long term agreement with India's ace director and producer Karan Johar's production house 'Dharma Production'. The pact equips the online marketplace to stream the existing and upcoming movies of the production company.
Elaborating on the tie-up, Nitesh Kriplani, Amazon Video India Director and Country Head said that company is excited to have Dharma Productions' library and future slate of titles for the upcoming launch of Prime Video.
Apart from streaming in forthcoming flicks such as Ae Dil Hai Mushkil, Ok Jaanu, and Badrinath Ki Dulhania, it will also feature some of the popular releases including Kapoor & Sons, Brothers, Gori Tere Pyar Mein, Yeh Jawaani Hai Deewani, Student of the Year, Kal Ho Naa Ho and Agneepath, among others.
“We have kept a close eye on the explosion of digital media, and the increased consumption trends of Bollywood content on Video-On-Demand and OTT Platforms. We felt that the time couldn't be more right for us to mark our presence on such sought after platforms," Dharma Productions CEO Apoorva Mehta said.
"We are confident that partnering with a credible brand like Amazon will go a long way in ensuring that our content will not only be seamlessly streamed, but will also see a huge demand from users of Prime Video," Mehta added.