Amazon India has now introduced another pilot called ‘Amazon Pantry’ to push the online sales of grocery and household essentials. This global variant will equip the company to sale grocery and household items in bulk and will be able to fulfill the monthly and weekly demand of customers.
Though the model is in pilot stage right now, but the company is planning to introduce it nationwide once it completes the testing stage. Amazon has recently introduced Pantry in Hyderabad and soon will be launching it to the other cities as well.
As part of the service, customers can fill a box with up to 15 kg of products which will be sold at the lowest prices and get it home delivered the next day with a shipping charge of Rs 20. The marketplace will sell certain exclusive products through Amazon Pantry which includes 5 kg and larger size packs of atta, rice, pulses, edible oils and other staples.
Commenting on the launch, Saurabh Srivastava, Director, Amazon India said that Amazon has also modified the format for India which is quite popular in the US, UK, Germany and Japan. Tweaking its format, the company has made Amazon India Pantry accessible to all the customers whereas, globally it is only available to Amazon Prime members. Further, all the orders booked on Amazon India Pantry will get delivered next day on the other hand, they are usually delivered within 2-4 days.
The launch of Amazon Pantry comes at a time when the FMCG business at Amazon India has emerged amongst the top five categories by sales. As per the number of units sold, FMCG is now the largest category in Amazon India, said Srivastava.