in a mood to spoil consumers with 'more choice'-the key enabler for purchase decisions, India's largest online store has launched its new integrated marketing campaign "Aurdikhao" as the key enabler for purchase decisions. to spoil consumers with ‘Aurdikhao’ option, India’s largest online store today has launched its new integrated marketing campaign “Aurdikhao”. This new campaign is inspired from consumer insights. It points to the fact that the Indian consumer loves to be spoilt for choice and has an insatiable hunger to see more options, more choice and more selection while making purchase decisions.

Since its launch in June 2013, Amazon’s marketplace ( has grown to be India’s largest store with over 22 million products from a continually growing base of thousands of small and medium-sized businesses, serving millions of customers across India.

Customers on and Amazon’s mobile shopping app can shop for a broad range of products from books including eBooks, electronics, smartphones & accessories, baby products, health and personal care products to home & kitchen products, gourmet foods, sports goods, video games, movies & DVDs to a wide array of fashion products including designer wear and more

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