With the view of reaching deeper into the markets of tier II and III cities, Amazon India has augmented its last mile delivery spectrum to 12,500 local stores and retail outlets in 50 cities to address both express and regular deliveries within a radius of 2 to 4 km.
The company floated its delivery network as a pilot programme called ‘I Have Space’ in May 2015 and it is now on a spree of churning its wheels faster to reach deeper into the market. It includes some stores under the Amazon Kirana Now programme for grocery delivery. Customers will also be able to pick up their orders at some of these outlets.
Elaborating further, Akhil Saxena, Vice-President, Indian Customer Fulfillment, Amazon said that the company has added 10,000 stores this year, which cut across stationery stores, corner stores, modern trade outlets, telecom shops, beauty stores and others. These will double up as pick-up points and some of them are also enabled to handle returns. Being a part of the programme will also drive footfalls to drive footfalls to these stores.
As per the company’s plan, each of these stores is expected to deliver average 20-30 orders a day. The network stores get paid per package delivered and we have also enabled cash-on-delivery in the programme. The payment to the store partners happens on a monthly basis, adds Saxena.