Amazon India is continuing its dominance over the Indian market with almost tripling the list of sellers on its lattice this year. This development has certainly set an alarm for its counterpart Flipkart as the festive season is just around the corner.
The recent inclusion by Amazon to boost the number of sellers on its platform has churned its business wheels, helping the company to take a big leap in the race. In order to allure sellers, Amazon India recently floated schemes such as Amazon Tatkal, which allows merchants to on board in under an hour, and many such ideas have been widely appreciated by many sellers.
India's leading online marketplaces have been pursuing hundreds of thousands of small and medium-sized vendors to expand their product range and reach across the country , both crucial as they battle for larger shares of India's rapidly expanding ecommerce market. The race for merchants peaks especially in the run-up to the festive season that begins next month.
Informing about the company's growth, Gopal Pillai, General Manager of Seller Services, Amazon India said that Amazon India's expanded network of sellers is adding 150,000 products to the online marketplace every day , up from 90,000 new products daily during the January-March quarter. This has taken the total products listed on Amazon India to 80 million, he said. Much of this expansion was made possible by the Amazon Tatkal programme, which had company executives travelling 37,000 km across 50 cities in studios-on-wheels that allowed sellers to sign up wit hout much hassle. Amazon India is working on plans to launch the second phase of the programme, which will also provide support services to existing sellers.