Amazon India might set the ball rolling for its sellers as it gears up to welcome the upcoming festive season. The global online marketplace is aiming to equip its sellers with a facility that will enable them to advertise their products without furnishing any advance payments. The company is planning to roll out this offer to further back its sellers as they prepare themselves to churn their sales for the season.
If it implements this facility, it will omit the advance payment option for the sellers and the advertising fee will be deducted from the sales proceeds. Amazon has already launched a similar system in US, UK, Germany and Japan and now it is planning to pull India under the same umbrella.
Listing benefits of the new system, the ecommerce company in an email told its sellers that no more need for advance payment for advertising; no more stopped campaigns because of ads running out of balance; no need to wait for two to three days for your advertising balance update; no more payment failures; you can run your ads even if you don't have net banking, credit card & debit card.
Sharing his views on the move, Gopal Pillai, Director, Seller Service, Amazon India, opined that this payment system has been very successful in markets such as the US and Germany, and company is confident that Indian sellers will also benefit immensely from this. The system will allow sellers to focus on their core operations without worrying about advertising challenges, specifically during the festive season.