In the recent online tug-of-war, where every portal is trying its best to attract more-and-more customers on to its grid, global giant Amazon has emerged as the most preferred site in India for online shopping. Recently, Kotak Institutional Equities from web traffic analytics company SimilarWeb has released a data which indicates that Amazon has outrun its Indian competitor Flipkart in overall website traffic, including PCs and mobile.
The data was gathered for a period from November 2015 to May 2016. Though data didn’t reveal the separate numbers for website and mobile traffic for both the companies, but it states that Amazon has been dominating the market by generating traffic which is far more than Flipkart.
Findings suggest that Amazon has a monthly visitor base of around 180 million which is far more than Flipkart (120 million). Despite Flipkart accounts for maximum app downloads and active users, Amazon has managed to lead ahead in other areas of business.
On Google Playstore, Amazon was ahead of Flipkart in app ranking in June, according to Kotak, which got the data from mobile-app analytics company App Annie. Playstore rankings are based on downloads and other attributes such as, frequency of interaction with the app, number and quality of ratings, number of backlinks, and number of uninstalls.
In February, Flipkart's app ranking fell off the top 10 ranks in Google Playstore, while Amazon climbed up a few positions. In June, there is no etailer in the top-10 ranked apps. Amazon India was at No. 14 and Flipkart was two positions below that at No. 16.
However, both the firms didn’t respond to the media quarries and emails sent to the companies failed to generate any revert. Earlier in its statement, Amazon proclaimed that its Indian unit is doing really well and its site is the most visited portal in the country (based on PC traffic). Now, it seems like the company has managed to strike the right cord in India and that has increased its number of visitors (both on website as well as on mobile).