With expansion plan well in place, AskMeGrocery.com, one of the fastest-growing online grocery platforms in the country, has announced its plans of touching a 100 cities across India by the end of 2016.
The company is also planning to launch online properties in Pharma products and Perishable Groceries. Competing directly with the top industry players, the portal aims to grow its platform with presence in 80 cities within next 3 – 6 months.
65 per cent of overall retail in India is grocery in some shape or form and yet online models for grocery buying in India are yet to emerge.
Speaking on the development, Manav Sethi, Group CMO & Head Digital Strategy, AskMe said, “On-demand delivery is becoming a trend in India primarily driven by the consumers’ desire for convenience and quality and we wish to set higher benchmarks in the industry. In today’s fast-paced world, the most valuable thing is time and convenience. Combined with our existing assets to deliver a seamless shopping experience, we have partnered with local kirana stores to deliver fresh quality products at competitive prices with great costumer service.”
“AskMeGrocery offers most convenient way to buy groceries and other household items to the customers and our expansion is only a reiteration of our commitment to focus on creating a platform where customers can find, discover and buy any household item”, Sethi further added.
The portal has created a hyper-local delivery model which picks up the products from a Kirana store and the delivery team executes the order. With an aim to support online retail business and enhance the customer and seller experience, AskMeGrocery has brought local kirana stores on board to address the growing demand for online grocers. For example, Delhi is serviced by 24 hubs and when there is a request from a consumer of a particular location, the brands’ algorithm figures out which hub will service it and the request is serviced. Each hub has a relationship with 4-5 kirana stores.
“This is true blue Omni channel strategy where offline Kirana stores have witnessed humongous growth online with zero investment in digital. In fact in certain cases they have witnessed 2X growth in sales within 2 months of going live on www.askmegrocery.com.” added Sethi.
commenting on time bound and quick deliveries, Sethi added. “Consumer is agnostic where his branded grocery is coming from as far as it is delivered at his doorstep at same or lower price point. Also 30 minute delivery may not even be a consumer and hence AskMeGrocery refrains from that race as it taxes the business model unnecessarily."
AskMeGrocery has currently been able to achieve 20,000 deliveries per day with sulfilment rate close to 99 per cent.
AskMe entered into the grocery marketplace in 2015 by acquiring BestAtLowest.com and with a year the online website became one of the fastest on-demand grocery delivery service providing convenience, on-time and on-demand delivery to its customers. AskMeGrocery has become one of the fastest growing online hyperlocal grocery platform which connects the consumers directly with the local vendors and supermarkets to provide necessities to the masses.