CouponDunia revamps business focus; forays into Cashback

Currently, the Mumbai-based company facilitates a gross merchandise value (GMV) of Rs 1, 000 cr and aims at scaling this up to Rs 4,000 cr in the coming year.
CouponDunia

Online platform for coupon listing CouponDunia, with an intention to make shopping a rewarding experience for consumers has recently announced the launch of Cashback. Users of CouponDunia will earn real cash in the form of Cashback while shopping at their favourite online stores.

These cashbacks will be provided over and above any other deals or discounts that the online store provides.

Further to this, CouponDunia has undergone a complete brand identity makeover and has introduced a new logo which aims to signify ‘big savings’.

Additionally, the company also launched a new ‘CouponDunia Browser Extension’ for Google Chrome that gives users quick access to cashback, coupons, deals, and price comparison.

Speaking on this development, Sameer Parwani, Founder & CEO, CouponDunia, said, “Our aim has always been to be the pre-shopping destination that consumers visit before making any transaction online. Adding cashback brings CouponDunia a step closer to that goal.”

“We hope our revamped offering will present our customers with a platform which will enable them to make smarter shopping decisions – and save or earn a whole lot of money,” he added.

With this revamped business strategy, CouponDunia expects to substantially increase its user base and sales. Currently, the Mumbai-based company facilitates a gross merchandise value (GMV) of Rs 1, 000 cr and aims at scaling this up to Rs 4,000 cr in the coming year. Also, the company is looking to grow its app downloads threefold, to 7.5 million from the current 2.5 million downloads.

“With a sleeker, more contemporary visual design and a fresher outlook we plan to better engage and gain customer loyalty.” said Parwani.

Publish Date
Not Sponsored
Live: People Reading Now
 
 
 
 
TRENDING ARTICLE
RECOMMENDED FOR YOU