"Crafted in India"- online handicraft store by Amazon

In an initiative to boost the demand and popularity of handicraft products, online marketplace Amazon has launched an online store called "Crafted in India".
Amazon
In an initiative to boost the demand and popularity of handicraft products, online marketplace Amazon has launched an online store called "Crafted in India". The store sell more than 3,500 products including sarees, shoes, handbags, jewellery and others across 11 regions in the country.
Sourced straight from master weavers and artisans from different regions, customers can take their pick from a wide selection of Benarasi sarees with gorgeous metallic patterns from Varanasi, intricate Chikankari Embroidery from Lucknow, Bandhani Dupattas of Rajasthan and Gujarat, handwoven Kosa Silk and Chanderi sarees from Madhya Pradesh, elaborate and graceful sarees in Kanjeevaram and Coimbatore Silks from Tamil Nadu, Rajasthani and Kolhapuri Jootis, traditional handbags with famous Kutch embroidery of Gujarat, exquisite jewellery selections like elaborate Temple Jewellery from South, Hyderabad pearls with all its royalty, beautiful Meenakari and Kundan pieces from Rajasthan and many more, said a statement.
"Our aim is to revive the authentic Indian handicrafts market and make every region‘s iconic crafts accessible to customer across the country at affordable prices. Looking at the modern-day sensibilities in fashion today, the store is designed to offer a wide array of selection suited to varying tastes and style preferences of our customers," said vice president, global vendor management, Amazon com Inc, Susan Saideman.
This store is an eclectic collection of elegant Indian crafts and designs that are both contemporary and traditional, she added.
Amazon.in forayed into fashion in September 2013 with the launch of the fashion jewellery and watches selection. Since then the store has continually added selection to grow the portfolio including apparel for men, women, kids across ethnic wear and western wear, shoes, handbags and luggage among others. Today the store has over 5000 brands and over five lakh styles.
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