Craftsvilla to come up with video buying service for online shoppers

Online marketplace for handmade, handcrafted & gifts item, Craftsvilla.com has planned to offer video buying feature to its shoppers by the end of January.
Craftsvilla.com

Moving a step ahead from its competitors, online marketplace for handmade, handcrafted & gifts item, Craftsvilla.com has planned to offer video buying feature to its shoppers by the end of January. This will be an addition to its existing image search and personlisation features.
Commenting on the same, Manoj Gupta, Co-Founder, Craftsvilla, said, “We want shoppers to get a real feel of the product they are buying, video buys will allow the customer to watch a video and then scroll below to identify the products and prices.”
“It is important for us to innovate and offer a better browsing experience in order to ensure a growing number of consumers,” he added.
The Mumbai-based startup claims to have seen a hike in traffic from tier 2 and 3 cities of the country which is almost a 30-40 percent hike in its transactions.
Currently the company has over 25,000 vendors and aims to double-fold the number by connecting with merchants in the cottage industry and MSMEs in different regions of the country.

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