E-commerce import from other countries is estimated to grow at 78.5%

As eCommerce spectrum of the country is on high tides, the import from other countries is also estimated to scales significantly at 78.5% during 2015-16, says a study from Paypal and Ipsos.
eCommerce Report
As eCommerce spectrum of the country is on high tides, the import from other countries is also estimated to scales significantly at 78.5% during 2015-16, says a study from Paypal and Ipsos.
As per consumer research report by Paypal and Ipsos, even today desktops account for the highest proportion of purchase at 53%. However, it also said that the future will be more mobile centric as 41% of these purchases in the last one year was made using smartphones and tablets.
"Our research reveals that the advent of technology is slowly diminishing borders for online shopping. With the number of online shoppers set to grow exponentially, it will lead to an increase in the number of shoppers who shop from global retailers with online presence," said Vikram Narayan, Country Manager & Managing Director, PayPal India.
Although cross-border trade has been predicted to grow exponentially, high customs duty and high delivery shipping costs are key deterrents.
The report said that 52% of online shoppers have not made purchases as cross-border state delivery shipping costs have deterred their decision, while 43% stated to customs and other fees as barriers.
"Other key barriers also include the difficult process for returning products, having to make payments in foreign currency, return shipping costs and concerns about identity theft and fraud," the report added.
'Cart abandonment' is also a key issue on cross-border shopping, where consumers abandon their online shopping carts after having chosen their products for purchase. Reasons cited include preferred payment option not available, lack of clarity about how much duty, tax, or custom fees would have to be paid and concerns about website security.
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