E-tail spending to reach $16 billion by 2018: Report

E-tailing expenses are expected to touch $16 billion (around Rs 1 lakh crore) by 2018, as the number of people purchasing online is estimated to be around 128 million, says a PTI report, citing a research by KPMG and CII.
E-tail spending to reach $16 billion by 2018: Report

E-tailing expenses are expected to touch $16 billion (around Rs 1 lakh crore) by 2018, as the number of people purchasing online is estimated to be around 128 million, says a PTI report, citing a research by KPMG and CII. 

As per the industry body report, billions of devices will be connectable with an ability to drastically enhance the quality of living and change the way products are experienced.

Expressing his views on the report, KPMG India Partner K Raman said: "Digital infrastructure is a key enabling technology for a connected and instrumented world. It is expected to create tremendous opportunities for various technology players across verticals like smart cities, smart utilities, smart healthcare, smart transportation and more in India.’’

Besides, industry players and society need to leverage digital infrastructure to create more opportunities and economic value, he added.

According to the study, there could be about 1.4 billion mobile sensing health and fitness app downloads worldwide by 2017.

"Also, Indian online retail spending will may reach $16 billion by 2018, where online retail in India grew by 67 per cent in 2013. The number of Indian online buyers is expected to grow to 128 million by 2018," it added.

As digital infrastructure goes mainstream, there can be challenges like security, data breach and interoperability which may pose as a barrier for the overall framework. However, long-term success of digital infrastructure in a country like India could depend on the how well infrastructure operations work along with technological challenges, the KPMG & CII said.

India, as a growing nation, could be looking to invest continuously in newer technologies and capabilities, while also driving their mass deployment, overcoming the challenges that manifest as hard and soft issues, it added.

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