E-tailers jostle to tap more local artisans, industries; eBay signs MoU

Online eCommerce companies are busy these days jostling to tap local traders and artisans to offer more options for online consumers.
E-tailers jostle to tap more local artisans, industries; eBay signs MoU

NEW DELHI: Online eCommerce companies are busy these days jostling to tap local traders and artisans to offer more options for online consumers.

In a recent development, eBay has joined hands with one of India's largest fabric traders body DHMA, according to a PTI report.

The move is anticipated to increase engagement of the online marketplace with local traders, artisans and offer niche products to customers. The move will help traders and artisans to sell their products in domestic and foreign markets.

eBay India has inked an MoU with 125 year old Delhi Hindustani Mercantile Association that represents around 4,000 traders from various sectors like clothing, textiles and transports.

"Our effort is to bring local and region based sellers on our platform so that they can sell their products to customers in the region, country and even across the globe in over 126 countries," PTI report quoted eBay India Head (Retail Exports) Navin Mistry.

'It will be providing these traders an opportunity to expand their business beyond the physical reach of their establishment and connect with eBay's 152 million active eBay buyers across the globe,' he further told PTI.

Last year, eBay had joined hands with Confederation of All India Traders, which is associated with around 20,000 small trader associations. Online retailers are leaving no stone unturned in order to engage more and more local traders. 

According to the report, eBay is likely to sign more similar pacts with 25 trader and artisan associations this year.

Recently, Snapdeal had inked deal with India Post to work together for bringing thousands of weavers and artisans from Varanasi through its website.

Snapdeal has launched a pilot project with India Post to set-up facilitation desks at Varanasi post offices to make it easy for local weavers to sell through this platform.

In June last year, Flipkar had signed MoU with FISME (Federation of Indian Micro and Small and Medium Enterprises) and NCDPD (National Center for Design and Product Development). The deal helped Flipkart to list products from 50,000 SMEs.

Besides, it had also signed MoU with Textiles Ministry to offer handloom products on its marketplace. The agreement leveraged Flipkart to list products from rural Indian handloom weavers and craftsmen on its platform. 

Image: CorbisImages

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