Firstcry.com inks pact with Fisher Price; expands product range, offers more choice

Baby products store Firstcry.com entered into an exclusive tie-up with Fisher Price in order to expand its offering in feeding and nursing range, says an IANS report.
Firstcry.com inks pact with Fisher Price, expands product range, offers more choice

Baby products store Firstcry.com entered into an exclusive tie-up with Fisher Price in order to expand its offering in feeding and nursing range, says an IANS report. 

'This is a step towards giving evolving customers more variety and the best for children', the reported quoted an official in the report.

Fisher Price, leading manufacturer of baby gear and pre-school toys, has recently launched a range 28 products in feeding and nursing segment. The products include feeding bottles, spoons, feeders, nipples and cleaning accessories.

IANS further quoted Supam Maheshwari, CEO and founder, Firstcry.com saying,'When international brands like Fisher Price come in, they enhance choice for customers. It is strategically important that we offer the best variety and this is an important step in that direction'.

The online and offline baby products store has a pan-India presence. Therefore, buyers from over 400 cities can order various product offerings by the firm.

The company is getting encouraging response from tier II and tier III cities. 

'Reach is one of the key advantages we bring to a lot of baby and kids brands. A lot of brands do not have the distribution reach and we solve this problem for them', Maheshwari tol IANS. 

The online platform also reviews and ratings of products for the prospective buyers and help them making decisions.

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