Flipkart all set to curate products to introduce 'Smart Homes'

While Internet of Things may be grabbing eyeballs in the world of technology, country's established eCommerce player Flipkart is expecting connected devices to become main stream very soon.
Flipkart's new target

While Internet of Things may be grabbing eyeballs in the world of technology, country's established eCommerce player Flipkart is expecting connected devices to become main stream very soon. The Bengaluru headquartered e-tailer is seeing stout uptake in products which fulfills lifestyle, fitness health, entertainment and security needs and predict the 'Smart Homes' category as one of the top verticals for the firm in the next couple of years.

Adarsh Menon, Vice-President of Electronics at Flipkart said that the company expects 1 in every 20 mobile phone buyers to purchase wearables automation products by 2017. He also added that while 6-7 months back the wearables category was looking very exciting; off late the products under the smart living head are finding a greater traction. Menon pointed that since such products offer comfort, luxury and security at the click of a button, more and more shoppers are browsing and researching about these products.

Some of the products under smart living include:

1. Smart bulb products for home security

2. Controlled lighting

3. Automated curtains

4. Entertainment systems,

5. Air purifiers

Smart bulbs and smart monitoring Wifi cameras are the top performing products under the smart home category. According to Flipkart, the company has witnessed three times growth in demand for smart bulbs, which retail at around Rs 1,800. The company is now planning to curate a product range which is expected to drive down the price of such products.

According to research by MarketsandMarkets, the smart appliances market is estimated to reach $37.2 Billion by 2020, a growth of 15.4 per cent between 2015 and 2020 while IDC predicts that by 2020, IoT will consist of 212 billion things, including 30 billion smart autonomous devices, dwarfing the conventional internet

Menon said that so far the company is observing the wearable category that shows two times growth on a quarter-on-quarter basis, it is expected to grow by three times going forward. He added that looking at the global trends, robotics and automation are expected to be the next frontiers for growth. The company is expecting sales in both business to business, as well as business to consumer category.

 

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