Flipkart fancies China to source cheaper products and make the offerings on its platform more wide-ranging and attractive. The company has tied up with Chinese bulk sellers, through whom sellers on Flipkart's platform can access and source products.
The main reason for Bulk-buying from China is to invariably yield good prices. Flipkart is tapping China for categories such as electronics, apparel and household items.
Flipkart started the service about five-six months ago. For now, it is restricted to select sellers on its platform. It will implement the programme on a larger scale in another few months if the current pilot succeeds.
Anil Goteti, Head of marketplace at Flipkart shared with a News bureau that Flipkart has always focused on providing the most affordable rates to sellers and buyers. While Flipkart has already launched several seller-friendly services, the aim of the latest project is to make sure they can import large numbers of products at one go and at attractive prices.
Though he declined to give details of the Chinese sellers that Flipkart has partnered with, Goteti was involved in Flipkart's launch of the home and furniture category and he headed the mobiles category before taking the current role. The company has over 85,000 sellers on its platform.
Goteti said that the initial indications from the pilot project have been encouraging. Flipkart recently faced resistance from some sellers over its new seller policy that increased the commissions for the company from each transaction and put the onus of paying for product returns on the seller.
At the same time, rival Amazon reduced its own commissions in some categories. It also recently announced an additional $3-billion investment.