The Indian ecommerce scenario is witnessing lots of ups and downs and in this cut-throat competition; Flipkart has managed to keep an extra edge over the others. The Indian ecommerce giant has emerged as the most preferred online destination to the denizens of the nation. The information was released by the firm called Red Seer Consulting, after conducting a consumer study survey recently.
In the survey, Flipkart has managed to score the maximum number of votes and came out as a leader, defeating all its counterparts in the race. Customers were asked to judge the site on various parameters including customer support, easy returns, refunds, reverse pick up service etc.
The survey titled 'The Indian e-tailing Leadership Index' is based on over three thousand customer interviews and six thousand delivery instances across the country. Some of the parameters that customers across India were surveyed include brand trust, value, product variety and availability, ease of return, web and app experience, pricing, delivery etc.
Flipkart was closely followed by Amazon, Snapdeal, Paytm and Shopclues. The recent revelation will certainly going to fume some positive energy in the company as it is already facing a tough time with its investors. The findings of the study clearly indicates that Flipkart’s new strategies have worked wonders for the company and its recent offers such as cash on delivery, same day delivery and easy return policy have managed to allure the interest of lot of customers . According to the report, Flipkart's market share of 45 percent is equivalent to the combined market share of the next three players (Snapdeal, Amazon and Paytm).