Flipkart launches 'Flipkart Assured' to curb non-genuine products

The move can be considered as a replacement for 'Flipkart Advantage' which the company has been running from quite a while.

Flipkart, one of the leading online marketplaces of India, has recently launched ‘Flipkart Assured’ quality badge to enhance the overall experience of customers on its lattice. The newly launched service will also enable the company to put fake/non-genuine products under a strict scanner. However, currently ‘Flipkart Assured’ quality badge service is available only on selected range of products.

The move can be considered as a replacement for ‘Flipkart Advantage’ which the company has been running from quite a while. However, Flipkart has not given any official statement marking that the latest inclusion is a replacement for ‘Flipkart Advantage’.  The new programme is launched at all India level and customers can make the best use of it by placing their order on a selected range. Flipkart Assured will not only going to provide high quality products to its customers, but will also deliver them through fastest time possible, claims company.

Beginning today, majority of the most sought-after products on Flipkart across all its popular categories including Fashion, Mobiles, Electronics, Home and Appliances will carry the ‘Flipkart Assured’ badge. Flipkart Assured will be available on all platforms – desktop, app as well as Flipkart Lite. The company has also revamped its website and mobile app to ensure a more engaging user experience, seamless navigation, enhanced discovery for all ‘Flipkart Assured’ products.

Speaking on the development, Samardeep Subandh, Chief Marketing Officer of Flipkart said that Flipkart Assured is a truly inclusive programme meant for all customers of Flipkart across India. Over the years, Flipkart has introduced several customer-centric innovations starting from cash-on-delivery to the more recently introduced easy product exchange and no cost EMI. This is a continuation of Flipkart’s commitment to customers by enabling the highest quality of shopping experience.

The company proclaims that all ‘Flipkart Assured’ products are sourced from highly ranked sellers, qualified and filtered through six levels of quality checks across multiple parameters. The checks include packaging, product specifications, product ratings, return ratio of the item, the seller’s ability to fulfil the order and committed timelines. To further streamline the process, all purchases are packed and shipped by Flipkart to ensure seamless and real-time monitoring.

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