In a recent report by a mobile phone sale tracking platform, Counterpoint Research it was revealed that domestic online retailer Flipkart was the most preferred online destination for consumers when it came to buying smartphonin 2015.
Flipkart was followed by eRetailers Snapdeal and Amazon with market shares of 22.3% and 21.5% respectively. Flipkart had a 47.5% share. The top three players contributed to 91% of all online smartphone sales.
The research also stated that around 10 crore smartphones were sold in the country with online platforms nabbed one third of the overall sales. Smartphones accounted for 40% of all phones sold in the country in 2015.
The study has also noted that the advent of e-commerce platforms has reduced the barriers to scale for new handset brands by adopting the ‘direct-to-consumer’ model, selling mobile phones directly through e-commerce without any middle-men and offline retail presence.
Lenovo (which also owns Motorola) was the largest seller online, with 25% of all online smartphone sales, while Samsung followed with 18% market share. Motorola pioneered the online only model when it launched its Android smartphones exclusively on Flipkart. Xiaomi, which also had an online only model when it was launched in India, had a 9% market share. Micromax was the largest Indian smartphone brand online contributing to 16% of the overall online sales.