Flipkart partners with Euronet to distribute digital gift codes
Flipkart announced a strategic partnership with Euronet India, secure electronic transaction processing and payment solutions provider to distribute e-comm digital gift codes.BY Retailer | Nov 04, 2014 | comments ( 0 ) |
Leading e-tailer Flipkart, announced a strategic partnership with Euronet India, secure electronic transaction processing and payment solutions provider, to distribute e-commerce major's 'digital gift codes' across the country, says a PTI report.
These digital gift codes act as payment instruments for making e-commerce purchases and an effective alternative to other conventional means of payment, Flipkart said in a statement.
The customer will not just be able to gift these codes, but also use them for self-consumption on Flipkart.com, the company added.
"Indian customers will now be able to avail this extremely user friendly instrument to purchase products and services offered on flipkart.com using a variety of unique bank channels that Euronet powers today.
"This initiative will not just help in bringing new customers on-board but can also potentially bring greater efficiency and scale in existing operations," Sr. Director - Marketing, Flipkart," Mausam Bhatt said.
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