Flipkart to shut its grocery delivery app 'Nearby'

One of India's largest e-commerce firms Flipkart will shut its groceries delivery app 'Nearby' in less than five months after the company started testing it.
Flipkart shuts it's grocery app!

One of India's largest e-commerce firms Flipkart will shut its groceries delivery app ‘Nearby’ in less than five months after the company started testing it. In addition to grocery and food items, this app use to be a one shop solution for customers who could also avail personal care products, health and wellness products like condoms, sanitary napkins, household supplies and baby care products.

According to a report, main reason for company to shut the app was a combination of poor customer demand and a lack of margins.

The move to shut ‘Nearby’ comes as newly appointed chief executive Binny Bansal is cutting costs and sharpening the company's focus on its key strengths: electronics and fashion sales and logistics.

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