Godrej Group banks heavily on eCommerce for growth

Consumer Durable major, Godrej group is eyeing a ten-fold surge in the business volumes within a decade, is banking heavily on eCommerce to achieve its 'Vision 2020' target, says a PTI report.
Godrej bets on eCommerce for growth
Consumer Durable major, Godrej group is eyeing a ten-fold surge in the business volumes within a decade, is banking heavily on eCommerce to achieve its 'Vision 2020' target, says a PTI report.
 
Expressing views on the target, Tanya Dubash, Godrej Group Executive Director and Chief Brand Officer, told PTI: "For us, e-commerce is an extremely important channel going forward. All our businesses are focusing on e-commerce for sale of products. Though the share of e-commerce in our group is restricted to single-digits, still, we do see some leads."
 
For each vertical, it studied what is the best e-commerce fulfilment method and it is implemented, she said during the sidelines of launch of non-web based, mobile browsing experience, FreeG and a consumer connect initiative Masterbrand 2.0.
 
As per the PTI report, the appliance segment has recorded an annual sales turnover at Rs 2,600 crore, the group envisages 6-8 per cent business revenues coming from e-commerce channel by 2020 in the segment.
 
"Currently, 2-3 per cent of our business is coming from e-commerce channel. However, we are looking at 6-8 per cent of our business to come from e-commerce over next five years (in the segment). For this, we have already partnered with e-commerce sites like Flipkart and eBay. Moreover, we have got our own sites," Godrej Appliances AVP Ramesh Chembath told PTI.
 
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