Govt to encourage e-marketing of farm produce

The government will soon come up with norms to promote hassel-free sale of farm produce which will help farmers to earn good returns.
Govt to encourage e-marketing of farm produce

The government will soon come up with norms to promote hassel-free sale of farm produce which will help farmers to earn good returns, says a PTI report. 

Following the footsteps of Amazon and Jabong, the new guidelines of government will highlight e-marketing of farm produce.

Similar small scale e-marketing platforms are already present in states like Karnataka, Andhra Pradesh and Maharashtra. The centre has plans to promote and take this initiative to a countrywide level.

A senior Agriculture Ministry official told PTI: "We are in the process of finalising the guidelines to provide e-marketing trading option to farmers at APMC mandis. Besides, the proposed e-marketing portals, to be set up with Rs 100 crore allocated under the 'Agri Infrastructure Fund' announced in the previous Budget, aims to eliminate the role of middlemen and unfair trade practices.'

 As per the report, the government has plans to provide an unified e-trading facility to the farmers besides the existing conventional option at Agricultural Produce Marketing Committees (APMCs).

The government is planning to promote atleast 600 mandis initially.

This move will help both small and big farmers to either sell via online or through the conventional ways in mandis.

 The government is still in the thought process of deciding which all commodities should be allowed for online trading.

Around Rs 20-35 lakh per mandi would be given to the state government to incorporate necessary infrastructure like storage, grading, sorting and other facilities required for execution of online trading.

Logistics in agri e-marketing space will be managed by the APMC Act unlike other online shopping portals like Jabong, Amazon or Flipkart, as per the sources.

The Karnataka government had introduced Rashtriya e-Market Services (ReMS) in partnership with NCDEX Spot Exchange (NSPOT) in 47 top APMC markets. Presently, it offers e-trading of 4-5 commodities.

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