Moved by the ecommerce revolution of the country, Herbal health and personal care firm Himalaya Drug Company is gearing up to further ramp up its online business. One of the company’s official stated that the company ventured into the online segment in 2008 and till now, it has witnessed an overwhelming response from the customers. Now, it is planning to further penetrate the market through its online tie-ups to achieve the target of 100 crore by 2018.
Elaborating on the company’s plans, Ganesh Ramaswamy, Senior Manager, Digital Wing at Himalaya told that it started selling its products on the e-commerce portals including Amazon, Snapdeal and Flipkart last year and sales through this channel saw a 123 per cent jump. Himalaya’s online sales are growing at 70 per cent per year, and it is expected to touch Rs 100 crore by 2018.
Despite of boost in the online, it accounts for only one per cent of the company’s revenue. Currently, valued at Rs 2000 crore, company launched its online sales though himalayahealthcare.com in 2008 but later on, company renamed the portal to himalayastore.com.
It is now planning to launch a mobile platform and also integrating its offline and online retail across the country by the end of the year. Online traffic is over 65 per cent from mobile devices, and company is in the process of unveiling a mobile application as well. It is currently under pilot in Bengaluru and it will integrate its online business with all its 170 offline retail outlets by year end, added Ramaswamy.
He also explained on how the company is planning to capitalize on omni-channel model to take the online business to a new horizon. Brand is witnessing great demand for its products from tier II and III cities and also from the rural areas which is a very positive sign. The online platform can further help Himalaya to pierce deeper into these markets which are not yet explored properly.